Blog
When you're running a small business, every marketing dollar counts. You know that great product photography is essential – 75% of online shoppers rely on product photos to make purchasing decisions – but which style actually drives more sales? As a product photographer who's worked with dozens of small businesses, I've seen firsthand how the right photography style can make or break a product launch. The debate between lifestyle and studio photography isn't just about [...]
There's something magical about a photograph that captures a genuine laugh, an unexpected tear, or a spontaneous moment of connection. These are the images that tell the real story of an event – not the posed group shots or staged presentations, but the authentic human moments that happen in between. As an event photographer, my goal isn't just to document what happened; it's to capture the heart and soul of the experience. And the secret [...]
"Working with Jocelyn was so awesome. Her work speaks for itself." - Mackenzie Nelson, Artist When Mackenzie Nelson reached out about a branding photoshoot for her art business, I knew we had something special ahead of us. As an oil painter who creates beautiful, soul-stirring artwork, Mackenzie needed photos that would capture not just her finished pieces, but the heart and process behind her work. What started as a potential challenge turned into one of [...]
Your professional headshot is often the first impression potential clients, employers, or business partners have of you. In just seconds, people form judgments about your competence, trustworthiness, and professionalism based on what they see. While a skilled photographer can work magic with lighting and angles, the foundation of a great headshot starts with what you wear. After photographing hundreds of professionals over the past decade, I've seen these wardrobe mistakes repeatedly sabotage otherwise excellent headshots. [...]
Professional headshots are a powerful way to market yourself, but let’s be honest — posing for headshots feels anything but natural. Even with the best intentions, it’s easy to feel awkward or unsure in front of the camera. So, how do you get a photo that feels like you while looking confident, polished, and approachable? As a headshot photographer, I’ve guided hundreds of clients through this exact process. These seven simple headshot tips will help [...]
As a business owner, you’re constantly juggling many aspects of running your business—whether it’s managing day-to-day operations, ensuring customer satisfaction, or driving growth. However, one aspect that often gets overlooked is the power of branding. Investing in your brand may seem like a luxury or an afterthought, but in reality, it’s one of the most important investments you can make to ensure your business thrives both now and in the future. In this article, we’ll [...]
Getting a portrait headshot should be an exciting experience, but for many people, it feels nerve-wracking. You're not alone if you’ve ever worried about looking stiff, awkward, or forced in front of the camera. The good news? Relaxing and smiling naturally is easier than you think with a few simple techniques. A genuine, confident expression makes all the difference in your headshot. Whether you're preparing for headshot poses for business or want to know how [...]
If you’re serious about growing your business and attracting more clients, a branding session is one of the best investments you can make. It helps to establish a strong presence in your industry and make a lasting impact. Whether you’re an entrepreneur, creative, or service-based professional, the right imagery is key to communicating your brand message. But what exactly is a branding session, and why is it so important? Let’s break it down. What is [...]
Makeup for a headshot — is it a must, or should you keep it natural? Your headshot is often the first thing people see, whether it’s for LinkedIn, a business website, or an actor headshot. It’s your chance to make a great first impression, so naturally, you want to look your best. But does that mean you need makeup? Some people swear by it, saying it enhances features and gives a polished, professional look. Others [...]
A professional headshot is an expected piece of any professional's toolkit. A portrait headshot helps convey credibility and professionalism and makes a big impression on potential clients or employers. No matter what part you play on the professional playground, a headshot is necessary to market your skills and propel your career. Whether you need a corporate, lawyer, or actor headshot, every industry needs one. Here are five reasons to book a session with a professional [...]